Norco began as Northern Cycle Industries in 1964 – in a chicken coop - and those grassroots have kept us connected to what matters most ever since.
We’ve evolved over the years, but our hard work, passion and commitment to innovation has always been how we get things done.
When we discover a new trail that we love, or we see an opportunity to make a ride better, we challenge ourselves to figure out how to improve what we do. Sometimes, we even invent a whole new way to do it.
There’s NO OTHER WAY.